December 03, 2003
Nifty社長のBlog
ココログのオープンとあわせてスタートした、Nifty 社長の blog。社長による情報発信って、大事だと思うんだよね。
そういえば思い出したのが、むかしソニーという企業に勤めていた時に、当時社長に就任したばかりの出井さんが Web 日記をつけはじめたこと。まだ社内でもインターネットの利用は浸透していたとは言えない状況だったが、こんな大企業でも、社長の日頃の活動や考えを知ることが身近に出来ることに、すこし衝撃を受けた記憶がある。
トップによる情報発信という意味では、小泉首相のメルマガも同様か。これも国民的衝撃だったよね。最近読み飛ばしているが…
そういや今の勤務先も、社長のメルマガに影響受けてやってきたんだっけ… ;-)
しかし、もうとっくに言い古されたセリフだけど、こうした障壁を取り払うことが簡単にできるってことが、Internet というメディアの真髄で、それを久しぶりに思い出した気がした。
Blog は、Internet による情報発信の敷居をさらに下げるツールであることは間違いないので、Internet の Internet らしい利用が、ますます進むことになるのだろうな。
ともあれ Internet は give & take の世界。情報発信するヤツのところに、有益な情報が集まる法則がある。そういう意味では、2週にいっぺんしか更新しない blog じゃいかんな、と反省してみたり。
Posted by ryo at December 3, 2003 12:41 PM | TrackBack (81)ビールで検索していて、ここにたどり着きました。2004年3月26日にココログで初めてブログを始めましたので、まだまだこれからです。
トップの方がwebサイトをどのように捉えられているかによって、その企業の今後もうかがえることができるように思えます。システム担当者にまかせっきりにしているのでは、アクセスログ解析の結果報告を求めないようでは、企業の顔に無関心といえるでしょうね。
テクニカルなことは皆目わかりませんが"思い”を伝えることができるWebサイトにしていけたらよいと思っています。
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